I oversaw the design and development of InsideView’s first mobile app, focused on giving field sales people relevant insights, data, and conversation starters about companies and people when and where they need it. The primary goal of the project was to create buzz around a mobile app and explore the possibilities of this medium. The end product was well received internally, though the product was not officially released since the use cases solved for Field Sales Representatives who are not our core users. A mobile version was developed soon after and has been available on iTunes since 2014.
Dhayan, our UX Manager in India was the lead designer and developed use cases, identified high-level requirements, created multiple iterations of concepts and the final, detailed design. Throughout the process I helped clarify use cases, and gave feedback on the design.