Director of User Experience 2010 – 2013

InsideView provides data about companies and people to help Sales professionals engage with prospects and customers. At InsideView, I had the opportunity to build a team including a UX Manager, 2 UX Designers, and a Technical Writer, in addition to leading our team of 6 UI Engineers. I developed a UX roadmap and customer-first culture, where design sprints ran two cycles ahead of development.

InsideView Redesign

While at InsideView I championed a visual redesign to improve the overall user experience as well as minimize development effort. Senthil, our Visual Designer, led the design of a new design system. He worked closely with our front-end engineering lead to create pixel-perfect modular components, important because most users viewed the UI within their CRM, and the InsideView module was restricted to a height of 400-px.

Mobile

I oversaw the design and development of InsideView’s first mobile app, focused on giving Field Sales representatives relevant insights, data, and conversation starters about companies and people when and where they need it. The primary goal of the project was to create buzz around a mobile app and explore the possibilities of this medium. The end product was well received internally, though the product was not officially released since the use cases solved for Field Sales representatives who are not our core users. A mobile version was developed soon after and has been available on iTunes since 2014.

Dhayan, our UX Manager in India was the lead designer and developed use cases, identified high-level requirements, created multiple iterations of concepts, and the final, detailed design. Throughout the process I helped clarify use cases, and gave feedback on the design. The resulting design was a success that helped the company win a few deals. An updated version of the app is available for download on App stores.