Overview

 

As the Director of UX at InsideView I owned the product roadmap for user acquisition + engagement and hired and managed a team of designers and UI Engineers. I ensured UX at InsideView was treated as a peer to Product Management and Engineering, and pioneered a process to manage the discovery and definition phases of the product development process.

 

UX @ INSIDEVIEW

 

During new hire orientation, I would share how UX was integrated into the product inception and development process at InsideView. It was received well and new colleagues in Customer Success and Sales would often approach me afterward to express their excitement.

 

 

CONTEXTUAL INQUIRIES

I conducted customer visits to understand the processes, key needs, and motivations of Sales Users. The resulting findings were used to shape our future roadmap.

 

 

 

GAMIFICATION TO DRIVE ACQUISITION AND ENGAGEMENT

I researched Gamification to understand how its techniques could be applied to our product to increase user acquisition and engagement. Findings were presented to the Product team, and I developed a concept for driving engagement with our data effectiveness feedback feature.

 

User Contribution Concept